Advertizer.us

Baltimore, MD (PRWEB) December 07, 2011

UMBC’s ISD Now Webinar Series invites you to join in their next free webinar on Tuesday, December 13, 2011 from 2 to 3 p.m. EST.

Guest speaker, Tom Kuhlmann, VP of Articulate’s Community and the author of the well-known blog Rapid eLearning, will discuss Simplifying Interactive Learning.

E-learning’s all the rage. And for good reason. For the organization it’s cost effective and very flexible. On top of that, the tools are getting easier to use. Building E-Learning courses has never been easier. The challenge is how to get past the linear, ‘click and read’ courses and move towards something more interactive.

Pixel Light Digital Media, Inc. Brings Home International Awards for Best Medical Device Website, Animation, Interactive Product Launch Kit and Web Videos.

(PRWEB) December 07, 2011

Pixel Light http://www.pldm.com, a 20-year old specialty multimedia communications company serving the medical device, pharmaceutical and technology fields, garnered 4 Telly awards and 1 WebAward for recently completed work.

“It’s great to receive industry recognition for these projects since each one showcases a different discipline – web, animation, interactive and video,” said Carmine DeFalco, President and Creative Director of Pixel Light. “Our team works very hard to make every project a winner. This includes developing strong collaborative relationships with clients and making sure they always come out looking good.”

The Web Marketing Association’s WebAward recognizes the best web sites in 96 industries. The Telly Awards are the premier award honoring the finest in video and film productions. Winners represent the best work of advertising agencies, production companies, television stations, cable operators and corporate video departments throughout the world.

According to DeFalco, “more and more of our multimedia work is in the mobile device space. Developing iPad, iPhone and Android apps, and continually experimenting with new techniques like augmented reality, requires multi-discipline expertise…whatever it takes to help our clients tell their story.”

About Pixel Light
Pixel Light Digital Media, Inc. is a specialty multimedia communications company. Our team helps marketers and educators tell their story using animation, video, interactive and mobile technologies. Check out our 20th anniversary site http://www.pldm.com/20th

Cutting edge TV advertising by Currituck County, NC Outer Banks Tourism and Ciniva Web Agency receives recognition by Google TV Ads team, becoming the subject of an official Google case study success story.

Virginia Beach, Virginia (PRWEB) December 07, 2011

Ever on the cutting edge of the tourist destination marketing industry, Currituck County, NC recently received the honor of being the subject of a Google case study for its success in utilizing the Google TV Ads platform to attract new visitors to the cozy beach vacation community.

The pristine Outer Banks beach vacation destination of Currituck County, NC has garnered a special place in the hearts and minds of East Coast travelers over the past few years by engaging potential visitors through carefully crafted web advertising messages managed by its agency of record, Ciniva Web Agency. When faced with the challenge of reaching new visitor markets outside of Currituck’s traditional East Coast audience, Ciniva suggested trying the relatively new Google TV Ads platform as an affordable method of creating awareness for the destination on a national scale.

“We try to stay on top of technology topics,” said Diane Nordstrom, Currituck’s Director of Travel & Tourism. “I think it’s pretty cool – you’d never expect Currituck would be an industry leader in this area.” Working with Ciniva Web Agency, Nordstrom and her team in Currituck County developed a stunning interactive Web presence supplemented with an active community of Facebook fans, a mobile app for iPhone, iPad, and Android users, and successful pay-per-click and TV advertising campaigns. This partnership has resulted in multiple awards for the tourism department. For the past three years, the visitor’s bureau has been recognized for having one of the best tourism websites and Internet marketing campaigns in North Carolina by the Destination Marketing Association of North Carolina.

As the awards for Currituck’s marketing program continue to pile up, so does the traffic into the website from visitors located outside the East Coast – visitors specifically reached through Google TV Ads’ network of national TV ad inventory. The Google TV Ads initiative, managed by Ciniva, not only attracted new visitors, but also improved the quality of these visits, with the average visitor from these TV ads spending three times the amount of time on the site and converting at almost double the rate of other advertising formats, including regional network TV buys.

“Currituck is a great success story,” said Robbie Foglia, Director of Paid Media for Ciniva Web Agency. “From the beginning, the Currituck team was interested in thinking outside the box to promote their stretch of the Outer Banks beachfront, and not only did we show them how to maximize their marketing budget, but we also helped them turn Currituck into one of the state’s most visible and desirable vacation destinations.”